After being spun out from Swiss banking giant UBS, Equatex needed a way of standing out from the opposition – the solution was 'thoughtful journalism'.
In 2015, Zurich-based Equatex was launched as a new, private-equity backed brand specialising in international employee share plans and other incentives. The first challenge was to find a smart way of capturing the imagination of potential and existing clients.
Reflect was inspired by Poppy, the magazine we launched for comms and marketing people in banking in 2014. Equatex realised that by creating a similar publication for their clients, they could build interest around their thought leadership credentials. We worked with them to devise compelling long-form content on topics such as the future of travel, global economics and design psychology. And the unusually-sized A3 magazine was brought to life with stunning illustration that further helped it stand out from conventional corporate publications. As well as the magazine, we also work closely with Equatex on a campaign of online content.
The launch of Reflect resulted in:
59% increase in monthly web traffic
107% increase in followers and subscribers
574% increase in monthly social media engagement
23% increase in client satisfaction with information provided