Founded in 1989, Golden Charter is owned by an association of independent funeral directors. They initially approached us to create a one-off infographic intended as a conversation-starter on what is perhaps the heaviest of all subjects – death.
White Light was asked to help raise awareness of the need to plan ahead in a lively, inviting way and encourage people to talk about their own end-of-life experience. Golden Charter wanted a smartphone friendly product that could reach as wide an audience as possible.
We produced an eye-catching, digital-only infographic for the company's website, that could also be emailed in segments directly to customers as part of the overall marketing campaign. What really appealed to us about this project was Golden Charter's enthusiasm for a different way of thinking. Their desire for a fresh approach in shining a light on an issue that affects every one of us fuelled our creativity.
As a result of our initial offering, Golden Charter commissioned a further three infographics from us.