Fraser founded White Light in 2001, following a career in business magazines and marketing. He now manages strategy, new business and product development, such as our World Whisky Day project.
Eric leads all operational aspects of White Light client work, with a wealth of experience in design, branding and content marketing. He's also won many awards as Creative Director of Hot Rum Cow.
Client Services Director
With a strong track record of helping brands achieve maximum ROI, Elizabeth is one of Scotland's most experienced content marketing professionals and brings a wealth of commercial acumen to our client services.
Simon has built on a background in newspaper journalism to develop outstanding content strategies for our clients, whilst establishing Hot Rum Cow as the world's most beautifully written drinks journal.
Head of Digital Design
Matt heads up our digital portfolio, keeping a keen eye on developments across the rapidly changing worlds of comms and content marketing. He's also an exceptional print designer.
Islay, voted Scottish Business Magazine Designer of the Year 2015, has a rare talent for inspirational ideas, bringing the most challenging projects to life. She's also a highly experienced project manager.
Bringing Ross to White Light was a considerable coup given his experience and reputation as Head of Design at The Scotsman. He brings a powerful mixture of creativity, planning and strategy to the table.
Malcolm is a naturally gifted writer and confident communicator with instinctive people skills. Mature beyond his years, he brings energy and ideas to everything he works on.
Robin is a gifted writer with great people skills. As well as working across client projects and Hot Rum Cow, she’s the star of a new series of World Whisky Day films.
After working in journalism and PR, Jo has turned her sharp eye and organisational flair to managing accounts, admin and HR for White Light. Her creative thinking also makes her a key member of the board.
Editor at Large
Liz was originally founding editor of Hot Rum Cow and did such a wonderful job that, when she moved to Sweden, we couldn't let her go. She remains with us, contributing fascinating content, bright ideas and lots of enthusiasm to the magazine.
London Bureau Chief
After launching the UK edition of GQ, editing Sunday Times Style and running his own agency Axon, we were thrilled to welcome Paul as 'our man in London'. He also has several other projects, such as the Sediment wine blog.
Starting out as a journalist, Stuart rose to the role of Managing Director of the Scottish Division of Johnston Press. He has brought all this experience to White Light, buying a stake in the company in 2009.
Lakeland Terrier Angus makes up in enthusiasm what he lacks in content marketing expertise. A frequent presence in the office, he is undoubtedly the best member of the team at catching tennis balls in his mouth.