Is print really dead?
Yes, it’s true that many magazines have stopped printing over the last decade, but there has been an unfounded indictment of print going on for waaaaay longer than that.
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Why storytelling is a marketing must
We live in a world built on stories. From urban legends to blockbuster movies, stories are woven into our culture, our consciousness and our relationships. They influence how we view the world – and all the things in it. By telling a story, you can create a powerful emotional connection between your brand and your audience.
Five content marketing lessons we can learn from Bluey
Okay, a cartoon dog is perhaps not the most conventional place to look for marketing wisdom, but stick with us…
The Do’s and Don’ts of Creating an Internal Comms Strategy
We’ve said it before and we’ll say it again: having a strong internal comms strategy is paramount to higher employee engagement – and, by extension, better business performance. Here’s the WLM guide to creating a great internal comms strategy.
Breaking the stand-off: How we’re (carefully) embracing AI
The increasing ubiquity of AI in the comms and marketing world feeds the sense we’re on the brink of a technology revolution. At WLM, we want to make sure we’re using this new advent of technology to boost productivity, efficiency and overall output, while maintaining an ethical, professional approach.
The enduring power of the case study
With the advent of snappy video marketing, popping animation and eye-catching infographics, you might be wondering if the humble case study still has a place in your marketing toolkit.
However, not only does the old classic have life left in it, it actually continues to reign supreme in the court of content marketing. Here’s why case studies are a marketing must-have.
5 creative agency tips for launching a successful project
With over two decades of skin in the creative comms game, we’ve been around the block a little. Having worked with clients of all shapes, sizes and industries, we’ve pretty much seen it all when it comes to the collaboration process. Here are our top tips for working with an agency.
Content marketing ideas: the content calendar
As well as building trust, great regular content can also increase brand awareness, generate leads and boost SEO. To keep you on track, here’s our six pillar plan to creating a content calendar.
5 types of internal comms content
Use our tried-and-tested framework to generate powerful, replicable ideas for your internal communications strategy