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How does a university engage it’s alumni to secure support for research and scholarships? And how might a producer of green tidal energy keep the community they operate alongside … onside?
The answer is great stakeholder communication. A stakeholder is any person or organisation affected by your actions. They might be more or less directly involved in the decision-making process – say investors vs customers for example. However they all need to understand the priorities, the path ahead and the timescales involved in order to have trust.
White Light have been the stakeholder comms agency of choice for a diverse range of organisations. If you’d like to speak to us about your needs, feel free to book a call with our creative director, Eric Campbell.
Clients we’ve supported with stakeholder comms in the past include: Channel 4, The Royal College of Nursing, Seafish, Charterhouse School and the universities of Hull, Edinburgh, Strathclyde, Liverpool, Sunderland and Sheffield.
We’ve worked alongside the University of Liverpool’s Alumni Engagement team since 2016 to produce its Alumni print magazine. So, when the team began to explore the idea of switching to a fully digital magazine, we used our expertise in magazine publishing to help them decide the best route forward.
We have worked on the University of Liverpool’s Alumni magazine for seven years, building a strong collaborative relationship with the university’s comms team. The latest edition excelled in its content and design and proved once again the enduring power of physical print.
The new marketing team at the University of Hull wanted a complete overhaul of their flagship alumni magazine with a new look, feel and focus. By giving more space for writing and design we created a reading experience more like a Sunday paper magazine than a piece of alumni marketing.
Maersk Oil UK wanted its new print magazine to reflect a sense of humility and collaboration, whilst standing out from the crowd and proving a really good read.