Inside Track front cover

Reimagining European Athletics’ digital magazine

By maintaining our stamina and pooling our strength, we crossed the finish line victorious for the first digital issue of European Athletics’ magazine, Inside Track.

Working closely together to understand the client’s vision for the mag, our team of talented creatives paid as much attention to the finer details as they did the big picture.

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Charterhouse masthead

Redesigning a traditional school alumni magazine

Charterhouse is one of England’s top schools set in a beautiful campus in the Surrey countryside. As part of a review of alumni engagement, they asked us to help them revamp their alumni magazine. The aim was to turn it into a modern publication that their global readership would be interested to receive.

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Exploring our issues

White Light was born in 2001. We’re now old enough to get married, join the army and ride a moped. Naturally, reaching significant milestones can trigger self-contemplation and pose a few existential questions. What is the purpose of our agency now? What are we best at? And where is the market heading next?

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A business magazine designed to stand out

Bored of seeing tired, uninspiring business magazines that were stuck in a time warp, we decided to create something that would stand out from the crowd. With a radically different format, structure and design; a great name; and fascinating content, Poppy quickly made a splash.

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Venn magazine for the University of Hull alumni

The new marketing team at the University of Hull wanted a complete overhaul of their flagship alumni magazine with a new look, feel and focus. By giving more space for writing and design we created a reading experience more like a Sunday paper magazine than a piece of alumni marketing.

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