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We’ve worked alongside the University of Liverpool’s Alumni Engagement team since 2016 to produce its Alumni print magazine. So, when the team began to explore the idea of switching to a fully digital magazine, we used our expertise in magazine publishing to help them decide the best route forward.
In today’s digital-first world, how can we bring the benefits of print titles to an online audience? Is it really possible to recreate a magazine experience in a digital context? We’d argue that, yes it is.
You’ve probably heard the phrase: “Try to please everyone and you’ll end up pleasing no-one.” Well, how you approach your brand identity is no exception. The success of any brand hinges on its identity – but that doesn’t mean that everyone has to be a diehard fan. In fact, it means the opposite. In order to build a strong, well-defined brand identity, you have to find your people – and that shouldn’t be everyone.
Corporate videos are one of the most impactful ways to tell a brand’s story. Howden approached us to produce their corporate video that would showcase the company to prospective clients, shareholders and investors all over the world. This is how we got to work.
Working with passionate runner Nick Howard, who has launched a range of journals designed to track performance and boost motivation, WLM shaped the branding and website design to support his product and business vision.
Businessman and former Hot Rum Cow magazine collaborator David Riddell has launched a new business promoting Scottish whisky distillery tours.
Earlier this month, the United States celebrated Martin Luther King, Jr. Day. It was an event with heightened resonance at a time when issues of inequality of all sorts are topping the news agenda worldwide.
The events group enlisted us to rebrand their huge Hotelympia show and provide a wide range of event marketing materials.
The team behind London Wine Fair had been looking for event marketing inspiration for the Fair’s return to the iconic London Olympia. When a copy of Hot Rum Cow landed on their desk, they decided to give us a call.
Associated British Foods (ABF) tasked us with creating a visually-led poster campaign to communicate their anti-bribery messages to a global audience.