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Why video is marketing and comms’ superpower

Video may not be the new kid on the block, but it’s certainly one of the most popular. In fact, its favour only continues to grow in the marketing and comms industry, with 90% of video marketers saying video has helped them to increase brand awareness, and a resounding 89% of consumers hungry for more video content from brands.

Here are the benefits of incorporating video in your content strategy.

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