Content marketing in a pandemic
How we’ve adapted to help our long-standing events client reimagine its services in the time of COVID-19
Old blog, new tricks
Discover why a ‘fire and forget’ approach from web teams can undermine your content marketing goals.
Jackson Pollock's lesson for content marketers
Love him or hate him, 'Jack the Dripper' had an approach to art that marketers would do well to appreciate
Annie’s movie magic
Designer Louise Duffy meets Annie Atkins, probably the best-known graphic designer specialising in film
5 creative ideas
Editor Malcolm Triggs reflects on five creative ideas that tickled his fancy this month
Let's Get Emotional
The best content marketing campaigns are built on emotion. Islay Brown looks at how to start giving your content the emotional edge
Welcome to the Library of Mistakes
Fraser Allen explains why White Light is providing social media support to a library created to ‘change the world one mistake at a time’.
Marketing in the age of platforms – thoughts from Turing Fest 2018
It's happening so how do we cope with it? Matt shares some insights from Turing Fest 2018.
Mentoring: the inside story
Senior Designer Ross Russell explains what student placements should really be about.
Frazzle’s big break
Our CEO Fraser Allen celebrates the Year of Young People in Scotland by joining the dots between his clumsy antics as a trainee journalist and the importance White Light places on nurturing the next generation of media stars
Ten snapshots from the PPA Festival
White Light CEO Fraser Allen shares his favourite soundbites from the PPA Festival.
Edinburgh's indie mag revolution
Fraser Allen discusses Edinburgh's indie mag scene in this Medium piece.
How to make one of the covers of the year
With a nomination for Hot Rum Cow’s Scotland Issue to be this year’s Cover of the Year, Creative Director Eric Campbell discusses the method that produced the madness.