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Welcome to the Library of Mistakes

Fraser Allen explains why White Light is providing social media support to a library created to ‘change the world one mistake at a time’.

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Marketing in the age of platforms – thoughts from Turing Fest 2018

It's happening so how do we cope with it? Matt shares some insights from Turing Fest 2018.

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Mentoring: the inside story

Senior Designer Ross Russell explains what student placements should really be about.

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(Brand) identity politics

Consumers are now demanding brands play their part in society

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Frazzle’s big break

Our CEO Fraser Allen celebrates the Year of Young People in Scotland by joining the dots between his clumsy antics as a trainee journalist and the importance White Light places on nurturing the next generation of media stars

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Ten snapshots from the PPA Festival

White Light CEO Fraser Allen shares his favourite soundbites from the PPA Festival.

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Edinburgh's indie mag revolution

Fraser Allen discusses Edinburgh's indie mag scene in this Medium piece.

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Reasoning with rhyme

An introduction to the poetics of marketing.

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How to make one of the covers of the year

With a nomination for Hot Rum Cow’s Scotland Issue to be this year’s Cover of the Year, Creative Director Eric Campbell discusses the method that produced the madness.

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Five things I've learned

Senior Designer Ross Daniel Russell shares some insight into his career thus far.