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Old blog, new tricks
Discover why a ‘fire and forget’ approach from web teams can undermine your content marketing goals.
Jackson Pollock's lesson for content marketers
Love him or hate him, 'Jack the Dripper' had an approach to art that marketers would do well to appreciate
Annie’s movie magic
Designer Louise Duffy meets Annie Atkins, probably the best-known graphic designer specialising in film
5 creative ideas
Editor Malcolm Triggs reflects on five creative ideas that tickled his fancy this month
Scotland’s new Stock Exchange
Fraser Allen meets Tomás Carruthers, the driving force behind a new Scottish Stock Exchange designed to make a positive environmental and social impact
Let's Get Emotional
The best content marketing campaigns are built on emotion. Islay Brown looks at how to start giving your content the emotional edge
Mixing it up: White Light's marketing event
The White Light team served up a cocktail of comms and marketing inspiration in Edinburgh's Dirty Martini Bar last week
Trust us. It’s a great read
The first issue of White Light’s Got Issues explored the relationship between marketing and anxiety. For issue two, we focused on trust
What gets you out of bed?
An interview with tech entrepreneur Gary Turner set Fraser Allen thinking about what motivates us to produce outstanding work
How happy is your workplace?
Fraser Allen takes the wrappers off the brand new issue of Reflect, and ponders the ROI of employee happiness
Welcome to the Library of Mistakes
Fraser Allen explains why White Light is providing social media support to a library created to ‘change the world one mistake at a time’.
What did we learn at Magfest?
Fraser Allen reports from another stimulating and colourful day at the annual Edinburgh International Magazine Festival
New adventures in podcasting
In collaboration with the Scottish Business Network, Fraser Allen reveals the launch of a new series of interviews with big personalities from the world of Scottish business
Marketing in the age of platforms – thoughts from Turing Fest 2018
It's happening so how do we cope with it? Matt shares some insights from Turing Fest 2018.
A daily dose for London Wine Fair
White Light worked with the London Wine Fair to create three bespoke newspapers covering each day of the event
Mentoring: the inside story
Senior Designer Ross Russell explains what student placements should really be about.
Frazzle’s big break
Our CEO Fraser Allen celebrates the Year of Young People in Scotland by joining the dots between his clumsy antics as a trainee journalist and the importance White Light places on nurturing the next generation of media stars
White Light Sleep in the Park
The White Light Team took part in Social Bite's Sleep in the Park
Success at the PPA Scottish Magazine Awards 2017
White Light takes home four awards – more than any other agency on the night
Last orders for Hot Rum Cow
Publisher Fraser Allen reveals the story of our extraordinary adventure in the world of drinks
Mistake – White Light launches Poppy 5
Poppy magazine’s Mistake Issue explores the chaos and creativity of getting things wrong
Hot Rum Cow is world’s best booze publication
White Light’s drinks magazine scoops its first global gong at the Spirited Awards in New Orleans - the Oscars of the booze world.
How to achieve a global reach of 54m people
In 2017, our World Whisky Day initiative has continued to grow.
Ten snapshots from the PPA Festival
White Light CEO Fraser Allen shares his favourite soundbites from the PPA Festival.
Eric Campbell lands top design award
White Light MD Eric Campbell wins the PPA Independent Publisher Designer of the Year.
White Light launches Hot Rum Cow Issue 11
This week sees the release of the 11th issue of White Light’s own drinks title Hot Rum Cow and this time it’s The America Issue.
Edinburgh's indie mag revolution
Fraser Allen discusses Edinburgh's indie mag scene in this Medium piece.
How to make one of the covers of the year
With a nomination for Hot Rum Cow’s Scotland Issue to be this year’s Cover of the Year, Creative Director Eric Campbell discusses the method that produced the madness.