How to achieve a global reach of 54m people

This year, our World Whisky Day initiative inspired 25,000 people to attend more than 300 events in 47 countries across the globe, with millions more taking part via social media. Discover how we did it...

Most content marketing agencies don’t put their money where their mouth is. They discuss the power of content marketing with their clients but never launch their own projects. The team here at White Light believe in practising what we preach. It’s what led us to launch our award-winning Hot Rum Cow print/online project, and Poppy, our ‘brain food’ magazine for people in banking. And most notably, it led us to acquire World Whisky Day, a global celebration of whisky, initially launched by student Blair Bowman in 2012. The stats for the project now are astonishing – charge your glass with a wee dram and let this short video tell you the story.