Supporting Social Bite’s cutting edge

We’re providing pro bono marketing support to one of Scotland’s brightest social enterprises. The aim? To give every homeless person in Scotland the opportunity to turn their life around …

Social Bite is the brainwave of two young social entrepreneurs called Josh Littlejohn and Alan Mahon, who set up a chain of sandwich shops to support the homeless. All profits are channelled into helping homeless people get their lives back on track – and the Social Bite cafés in Edinburgh, Glasgow and Aberdeen also take on and train homeless employees, giving them an invaluable opportunity to transform their prospects.

As well as the cafés, Social Bite has raised huge amounts of money through its Scottish Business Awards initiative that attracted star guests such as Bill Clinton, George Clooney and Leonardo DiCaprio (below). It’s also now organising Sleep In The Park, which will see thousands of people sleeping outside in central Edinburgh on 9 December to raise awareness and funds for the homeless.

Much of this money is being used to build a ‘village’ in Edinburgh that will give homeless people a place to stay as they endeavour to get their lives back on track.

We hugely admire the work that Social Bite is doing, their ambition to end homelessness in Scotland, and the innovative approaches they have embraced.


That’s why we’ve decided to support them by offering our expertise as Scotland’s most creative content marketing agency. We approached Josh and Alan in August, and are delighted to say that we have since begun working pro bono for them. In particular, we’re focusing on Maison Bleue at HOME, yet another part of the Social Bite network. 

HOME is a restaurant based on the same model as the Social Bite sandwich shops. All profits go towards Social Bite projects, and homeless trainees are taken on to work in the restaurant. Furthermore, once a week, the homeless are welcomed into HOME to receive a full meal and escape from the streets for a few hours. 

We’ve recently created a content marketing strategy for HOME designed to raise the restaurant’s profile. You can see the first fruits of this campaign in the video we shot of Michelin-starred chef Martin Wishart, who will be guesting at HOME this October – all tickets were sold out within three hours. Further guest chef evenings before Christmas are planned with Tom Kitchin and Nick Nairn. 

My colleague Robin Gillie also organised this fascinating Doing Good Through Food podcast chat with Josh and Layla Gassabi from Maison Bleue at HOME – which explains the Social Bite and HOME story in full.

So if you’re thinking of eating out in Edinburgh any time, we heartily recommend HOME, which is run by from Edinburgh’s Maison Bleue restaurants. Not only will your meal support a wonderful cause in a lovely setting, but the dining experience will be outstanding too.

And finally, why not join myself, colleagues from White Light and other more notable participants (including Liam Gallagher, Rob Brydon, Amy Macdonald, Deacon Blue, Frightened Rabbit, John Cleese and Sir Bob Geldof) at Sleep In The Park? All you have to do to take part is commit to raising £100 in sponsorship. And if you can’t make the event itself, you can make a donation

Thanks for your support!