Success at the PPA Scottish Magazine Awards 2017
White Light takes home four awards – more than any other agency on the night
White Light has won four awards and a ‘Highly Commended’ at the PPA Scottish Magazine Awards 2017, fending off competition from some of the very best in Scottish publishing.
The four awards recognise editorial, design and social media prowess across the business, and made White Light the most-awarded agency on the night.
Managing Director Eric Campbell bagged Consumer Magazine Designer for his outstanding work on Hot Rum Cow. It’s the seventh such award he’s picked up for the magazine since its launch in 2012, and ‘one for the road’ as Hot Rum Cow calls last orders after becoming the ‘world’s best booze publication’.
Senior Designer Ross Russell, meanwhile, scooped up the award for Business and Professional Magazine Designer. The judges were particularly impressed with his innovation and consistent focus on the readerships of Reflect and Shelf – titles published on behalf of Equatex and Maersk Oil UK respectively. Reflect was also highly commended in the category of Customer Magazine of the Year.
Editor Malcolm Triggs picked up the debut Young Journalist of the Year award in recognition of his journalistic originality and versatility, impressing the judges with a maturity beyond his years and a writing style to match.
Finally, World Whisky Day – the global celebration of whisky organised by White Light – won the coveted Best Social Media Campaign award. With a total social reach of 54 million this year, the initiative was considered ‘a no-brainer’ by judges as the triumph of the category.
The four awards add to an admirable string of accolades picked up by White Light in recent years for content marketing excellence. The business was joined by some esteemed talent on the night, with some of Scotland’s biggest publishers and media agencies vying for awards.
White Light Media would like to thank PPA Scotland and all of the judges involved in making this year’s ceremony the most successful and enjoyable yet.