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Last orders for Hot Rum Cow

Publisher Fraser Allen reveals the story of our extraordinary adventure in the world of drinks


Mistake – White Light launches Poppy 5

Poppy magazine’s Mistake Issue explores the chaos and creativity of getting things wrong


Hot Rum Cow is world’s best booze publication

White Light’s drinks magazine scoops its first global gong at the Spirited Awards in New Orleans - the Oscars of the booze world.


How to achieve a global reach of 54m people

In 2017, our World Whisky Day initiative has continued to grow.

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Ten snapshots from the PPA Festival

White Light CEO Fraser Allen shares his favourite soundbites from the PPA Festival.


Eric Campbell lands top design award

White Light MD Eric Campbell wins the PPA Independent Publisher Designer of the Year.


A thoroughly Modern Magazine

36 things to take from The Modern Magazine 2016 conference.


White Light launches Hot Rum Cow Issue 11

This week sees the release of the 11th issue of White Light’s own drinks title Hot Rum Cow and this time it’s The America Issue.

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Edinburgh's indie mag revolution

Fraser Allen discusses Edinburgh's indie mag scene in this Medium piece.

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Reasoning with rhyme

An introduction to the poetics of marketing.

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How to make one of the covers of the year

With a nomination for Hot Rum Cow’s Scotland Issue to be this year’s Cover of the Year, Creative Director Eric Campbell discusses the method that produced the madness.


Are you a
Digital Film Maker

Are you a talented videographer looking for a new challenge with brands in the drinks sector? Then you could be just what we are looking for.

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Five things I've learned

Senior Designer Ross Daniel Russell shares some insight into his career thus far.