In 2018, the French energy major acquired Maersk Oil UK and commenced its fourth decade of operations in the North Sea with the establishment of TEPUK. Ambition abounded, and the organisation set its sights on a promising future in the North Sea sector.
Paying homage to the people, vibrancy and ambition of the new organisation, TEPUK launched Life Magazine. The magazine captures the spirit of teamwork within TEPUK, reminding readers (employees and contractors of TEPUK) that they are building a new organisation together and can take ownership over its success. This isn’t a corporate brochure, though; Life looks, feels and reads like a quality consumer magazine. Combining stories from inside and outside the organisation, impactful photography and creative infographics, it’s intended to give every reader something to take away: pieces of information or knowledge that are useful to them on a personal level as well as a deeper understanding of the business of which they are a part.
White Light, who had previously produced Maersk Oil UK’s magazine, Shelf, were appointed by TEPUK to take over production of Life after the debut issue, bringing a passion for intelligent writing and beautiful design to the project. We quickly developed a strong working relationship with the internal communications team at TEPUK, who are excellent to work with and came forward with strong ideas for the content and development of the project.
Delivering for the audience
For an organisation driven first and foremost by its people, TEPUK wanted to ensure that Life remained a magazine dedicated to them. We conducted interviews in person to extract the most sentient and meaningful messaging from across the organisation for the magazine’s second issue, dedicated to digital evolution.
A combination of long- and short-form content was used, with more significant cultural and technological features counterpoised by softer features detailing the intricacies of working life at TEPUK. Always, the content reflected the organisations key messages and linked back to its ambition, values, KPIs and behaviours.
Designed to engage
Keeping the focus on readers as consumers, we peppered the articles with colourful and clear illustrations.
The design was guided by the Total brand, but where there was room for pushing the boat out we did so with a bright colour palette, relaxed and friendly photography and alternative page layouts. We wanted the magazine to feel inviting whilst keeping a structure that was easy to read for all employees.
As is increasingly common among our clients, TEPUK also wanted to complement their print edition with a responsive browser-based version. Taking this combined approach ensures a convenient reading experience is available to all and helps to improve the reach and uptake of the title.
People were proud to take part in and receive Life. Inspired and engaged, they expressed pride in working for a company that produces a magazine like it.
For his work on Life magazine, Matt was awarded Designer of the Year for two years running by a PPA Scotland judging panel. The judges noted, in particular, the attention to detail and platform-specific adaptations that made the digital edition more than simply a companion piece to the print.