Jewellery retail brandbook

One of Scotland's oldest family jewellers, Laings of Glasgow, was looking for a new way to showcase its high-end jewellery and watches to customers.


Laings of Glasgow approached White Light to create a luxurious lifestyle magazine for its customers that also showcased its high-end range of jewellery and watches. The end result was a ‘magalogue’.

Sample covers from the Laings of Glasgow magalogue


Part catalogue, part magazine, the Laings magalogue combined glossy editorial features on food, fashion and travel with expertly shot photography that took customers on a journey through the brand’s timeless diamond, watch and jewellery collections. Laings prides itself on providing its customers with exceptional, personal service and the magalogue reflected that. It came in two sizes – a large format for customers’ coffee tables and a compact size to read on the go.

The company also recently marked its 175th anniversary, with the magalogue playing an important role in highlighting and celebrating its heritage as well as setting out its future.

Sample image of a pearl necklace
Close up of some rose gold rings
Close up shot of some gold and diamond rings

Jewellery photography by Andrew Neilson

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