We are creative comms experts

From our home in Leith, Edinburgh, we work closely with your organisation to create imaginative, compelling and purposeful communications campaigns that cut through the noise.

Creatives at heart with a keen eye for detail, our team brings together a wealth of industry expertise and experience, as well as a flair for storytelling and crafting outstanding visuals.

With two decades of experience, we know that crafting worthwhile content requires striking the balance between strategic planning and creative excellence. We don’t believe in content for content’s sake; what we create is purposeful, insight-driven and enables our clients to achieve their goals.

Our approach

The White Light Way means our clients come first; it’s their agenda that matters, not ours. We immerse ourselves in their world, nurture close relationships and become an extension of their team. By understanding their unique personalities, needs and ambitions, we are able to help the organisations we work with to truly be themselves. That’s why our clients trust us time and again to produce memorable and impactful communications, in whatever medium connects best with their target audience.

Trust, honesty and transparency are at the heart of all we do. Once a project kicks off, it won’t be buried under layers of account managers or red tape; you’ll be collaborating directly with the creatives doing the work.

Our team

We’re proud to foster an environment where everybody has their say. Our small but perfectly-formed team is made up of talented and compassionate people, each bringing a diverse set of skills, expertise and life experiences to the table. We approach our work collaboratively and with good humour to create projects that we and our clients can be proud of – and have fun in the process.

Eric Campbell

Eric Campbell

Creative Director
PPA and PPA Scotland design award winner

Eric leads all operational aspects of White Light client work, with a wealth of experience in design, branding and content marketing. He’s also won many awards as Creative Director of Hot Rum Cow.

Matt McArthur

Matt McArthur

Head of Digital Design
Twice PPA Scotland Designer of the Year

Matt heads up our digital portfolio, keeping a keen eye on developments across the rapidly changing worlds of comms and content marketing. He’s also an exceptional print designer.

Joanna Cummings

Joanna Cummings portrait

Editor

With over a decade in magazines and editorial leadership, Joanna specialises in turning complex ideas into clear, compelling stories, drawing on experience across B2B, consumer and brand publishing. 

Elena Reinthaler

Elena Reinthaler portrait

Designer

Elena brings a passion for layout and editorial design that brings fresh perspective to our projects. Originally from Austria, she’s an avid traveller who loves discovering new places and experiences.

Want to join us?