We are creative comms experts

From our home in Leith, Edinburgh, we work closely with your organisation to create imaginative, compelling and purposeful communications campaigns that cut through the noise.

Creatives at heart with a keen eye for detail, our team brings together a wealth of industry expertise and experience, as well as a flair for storytelling and crafting outstanding visuals.

With two decades of experience, we know that crafting worthwhile content requires striking the balance between strategic planning and creative excellence. We don’t believe in content for content’s sake; what we create is purposeful, insight-driven and enables our clients to achieve their goals.

Our approach

The White Light Way means our clients come first; it’s their agenda that matters, not ours. We immerse ourselves in their world, nurture close relationships and become an extension of their team. By understanding their unique personalities, needs and ambitions, we are able to help the organisations we work with to truly be themselves. That’s why our clients trust us time and again to produce memorable and impactful communications, in whatever medium connects best with their target audience.

Trust, honesty and transparency are at the heart of all we do. Once a project kicks off, it won’t be buried under layers of account managers or red tape; you’ll be collaborating directly with the creatives doing the work.

Our team

We’re proud to foster an environment where everybody has their say. Our small but perfectly-formed team is made up of talented and compassionate people, each bringing a diverse set of skills, expertise and life experiences to the table. We approach our work collaboratively and with good humour to create projects that we and our clients can be proud of – and have fun in the process.

Eric Campbell

Eric Campbell

Creative Director

Eric leads all operational aspects of White Light client work, with a wealth of experience in design, branding and content marketing. He’s also won many awards as Creative Director of Hot Rum Cow.

eric@whitelightmedia.co.uk

Matt McArthur

Matt McArthur

Head of Digital Design

Matt heads up our digital portfolio, keeping a keen eye on developments across the rapidly changing worlds of comms and content marketing. He’s also an exceptional print designer.

matt@whitelightmedia.co.uk

Katie Cutforth

Katie Cutforth

Editor

Katie is a talented writer, who relishes working with our clients on content, comms and social media. An avid music fan, she also writes about upcoming bands for Gold Flake Paint magazine and The Skinny in her spare time.

katie@whitelightmedia.co.uk

Charlotte Barbour

Charlotte Barbour

Senior Copywriter

Charlotte is a copywriter who has travelled the world. She shares her experiences via her Instagram account and is a massive advocate of using social media to create conversations.

Liz Longden

Liz Longden

Editor at large

Liz was originally founding editor of Hot Rum Cow and did such a wonderful job that, when she moved to Sweden, we couldn’t let her go. She remains with us, contributing fascinating content, bright ideas and lots of enthusiasm to the magazine.

Want to join us?