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Amazing storytelling

Why storytelling is a marketing must

We live in a world built on stories. From urban legends to blockbuster movies, stories are woven into our culture, our consciousness and our relationships. They influence how we view the world – and all the things in it. By telling a story, you can create a powerful emotional connection between your brand and your audience.

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Why video is marketing and comms’ superpower

Video may not be the new kid on the block, but it’s certainly one of the most popular. In fact, its favour only continues to grow in the marketing and comms industry, with 90% of video marketers saying video has helped them to increase brand awareness, and a resounding 89% of consumers hungry for more video content from brands.

Here are the benefits of incorporating video in your content strategy.

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Six of the best tools to have in your content marketing toolkit

Content marketing can feel like a broad topic – and that’s probably because it is! While the wide scope of content opportunities is exciting, it can feel a little overwhelming if you’re going in cold. From blog posts to video and infographics, there’s a lot of avenues you can work into your content marketing strategy that will engage your target audience and build brand affinity.

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The enduring power of the case study

With the advent of snappy video marketing, popping animation and eye-catching infographics, you might be wondering if the humble case study still has a place in your marketing toolkit.

However, not only does the old classic have life left in it, it actually continues to reign supreme in the court of content marketing. Here’s why case studies are a marketing must-have.

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