Crisp Word backdrops: advice for designers
When your client calls you to say their supposedly scalable vector backdrops are looking all blurry, how do you fix it?
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Is print really dead?
Yes, it’s true that many magazines have stopped printing over the last decade, but there has been an unfounded indictment of print going on for waaaaay longer than that.
5 things we didn’t know…(mostly) about magazines
We’ve been making magazines for a while so you might think we know it all. But after attending this year’s Magazine Street conference in Edinburgh, it has become patently clear that, in fact, we do not. (Yes, we were shocked too).
Can magazines really thrive online?
In today’s digital-first world, how can we bring the benefits of print titles to an online audience? Is it really possible to recreate a magazine experience in a digital context? We’d argue that, yes it is.
Why your brand shouldn’t appeal to everyone
You’ve probably heard the phrase: “Try to please everyone and you’ll end up pleasing no-one.” Well, how you approach your brand identity is no exception. The success of any brand hinges on its identity – but that doesn’t mean that everyone has to be a diehard fan. In fact, it means the opposite. In order to build a strong, well-defined brand identity, you have to find your people – and that shouldn’t be everyone.
Five White Light Media Truths
Thinking about working with a creative comms and content agency, but unsure what to expect? Here are a few things we share with our clients at kick-off.
Why storytelling is a marketing must
We live in a world built on stories. From urban legends to blockbuster movies, stories are woven into our culture, our consciousness and our relationships. They influence how we view the world – and all the things in it. By telling a story, you can create a powerful emotional connection between your brand and your audience.
Five content marketing lessons we can learn from Bluey
Okay, a cartoon dog is perhaps not the most conventional place to look for marketing wisdom, but stick with us…
Why video is marketing and comms’ superpower
Video may not be the new kid on the block, but it’s certainly one of the most popular. In fact, its favour only continues to grow in the marketing and comms industry, with 90% of video marketers saying video has helped them to increase brand awareness, and a resounding 89% of consumers hungry for more video content from brands.
Here are the benefits of incorporating video in your content strategy.
The Do’s and Don’ts of Creating an Internal Comms Strategy
We’ve said it before and we’ll say it again: having a strong internal comms strategy is paramount to higher employee engagement – and, by extension, better business performance. Here’s the WLM guide to creating a great internal comms strategy.