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Six of the best tools to have in your content marketing toolkit

Content marketing can feel like a broad topic – and that’s probably because it is! While the wide scope of content opportunities is exciting, it can feel a little overwhelming if you’re going in cold. From blog posts to video and infographics, there’s a lot of avenues you can work into your content marketing strategy that will engage your target audience and build brand affinity.

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The enduring power of the case study

With the advent of snappy video marketing, popping animation and eye-catching infographics, you might be wondering if the humble case study still has a place in your marketing toolkit.

However, not only does the old classic have life left in it, it actually continues to reign supreme in the court of content marketing. Here’s why case studies are a marketing must-have.

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Row of dog food cans

5 ways to build employee trust

As Director of Communications and learning at sky, Mark Johnston is tasked with building relationships with thousands of employees throughout the uk. Here he shares his secrets on building trust through strategic internal communication

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Content marketing defined

Define content marketing – a request capable of making even the savviest marketers anxious. The following list of faqs and plain-english answers is intended to give you a no-nonsense overview of what content marketing actually is and how you can benefit

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