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Poppy magazine has arrived
We are delighted to announce the launch of Poppy – a game-changing quarterly magazine for comms and marketing people working for financial services brands. Following the success of our drinks magazine Hot Rum Cow, this is the next step in our strategy of standing out in a market-place crammed full of copycat 'content aggregators'.
There are several reasons behind the launch of Poppy. The first is that business magazines in general have become boring. They haven't changed in 30 years – they're all about black and white images of middle-aged men in boardrooms, and the same tired old formats filled with predictable rotational features. We wanted to create a fresh approach to business magazines that strips out the clutter, appeals to both sexes and focuses on sharing big ideas.
Poppy was also inspired by changes in technology, our admiration of the 'slow journalism' movement and our own approach to 'collaborative journalism' with our much valued clients.
Each issue of tabloid-sized Poppy (named after an old slang word for 'money') will comprise five in-depth features written by an expert working closely with a White Light writer. Issue one looks at polar exploration, big data, the bankers that still don't understand 'trust', the power of storytelling and personal branding.
We trialled the magazine concept with senior comms people at several banks and insurance companies and were bowled over by the response – we hope you enjoy it too.
Poppy will be unveiled in a presentation by Senior Editor Simon Lyle at The Modern Magazine conference in London on Friday 19 September. A limited number of copies of issue one of Poppy are available by registering your details online.
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Stylish and engaging magazines
"Stylish and engaging" is how judges described the work of White Light at this year's IoIC Scotland Awards – as our clients landed two of the top awards.
Howden and Standard Life both entered magazines written and designed by the team here at White Light and we were thrilled to be invited to join them at the awards dinner at Glasgow's Grand Central Hotel.
Even better - both were winners. Howden was voted Best Employee Magazine while Standard Life won the award for Best Ezine.
Thanks and congratulations to the internal comms teams at Standard Life and Howden – you're brilliant to work with.
Pictured (left to right): IoIC Chairman Magnus Wake, Claire Purves of Howden, Islay Brown of White Light and compere Addy Van Der Borgh. Photograph is copyright of Young Media. see detail →
Publisher Of The Year
More awards success at White Light towers! We collected two trophies at the Scottish Magazine Awards last night, with our Managing Director Fraser Allen named as Publisher Of The Year for launching Hot Rum Cow – an ambitious international magazine with a completely different revenue model to traditional newsstand titles.
Meanwhile, Creative Director Eric Campbell and his team landed the award for Best Consumer Magazine Design for their outstanding work on the publication.
There were also honours for Senior Editor Simon Lyle, shortlisted for Editor Of The Year, and Editor-at-Large Liz Longden, shortlisted for Feature Writer Of The Year.
And it didn’t stop there. We were also shortlisted for Consumer Magazine Of The Year, Best Cover and overall Magazine Of The Year.
The judging panel was chaired by Sally Cartwright, Chairman of the ABC and ex-Publishing Director of Hello! magazine. "Hot Rum Cow is a remarkable magazine, so beautifully designed and produced," she said. "As a calling card for a contract publisher, it beats anything I have ever seen before. It must have a huge pass-on readership." see detail →
The Whisky Issue – Out Now
After months of hard graft the third issue of our drinks magazine Hot Rum Cow hit the shops this week. Taking delivery of the magazines is always a high point for everyone in the studio and we’ve been working excitedly to distribute and publicise the issue with the heady smell of ink in the air.
Issue 3 is all about whisky and we’ve been all over Scotland, England and even to Sweden to meet some of the most exciting producers working today. We’ve not just got spirit though – we’re also covering picnic wine, flaming cocktails, obscure liqueurs and barrel-aged beer.
You can read more about the issue and see some of the beautifully designed and illustrated spreads online. Most of the copy is written by White Light Media editors, all of the design work is our own and even some of the illustrations are done in-house. Drop us a line if you think your business could benefit from quality design and writing like in Hot Rum Cow.
Order your copy now or subscribe in our shop. see detail →
Dive in to Strathclyde People
Seven years after going to the University of Strathclyde with a proposal for a genuinely effective biannual alumni marketing magazine, we have just published the 14th issue of Strathclyde People – which earlier this year was voted Digital Magazine of the Year at the IoIC Scotland Awards, and shortlisted in the Scottish Magazine Awards. We now produce a print version and a Flash-based digital version of the magazine that together reach more than 100,000 alumni all over the world. The team at White Light Media writes and designs all the content, and builds the digital version. The latest issue features an interview with Olympic swimmer and Strathclyde student Robbie Renwick. see detail →
What we learnt at the Festival
Hot Rum Cow was one of 40 outstanding independent magazines showcased at the inaugural Edinburgh International Magazine Festival this week. The exhibition, called The Rise Of Print, was curated by Jeremy Leslie, Creative Director of magCulture, who cited the collection as evidence that the 'golden age of magazine publishing' is now.
The two-day festival celebrated innovation and creativity in magazines with a wealth of speakers ranging from John Bird, founder of The Big Issue, to Andrew Losowsky of The Huffington Post and Danny Miller of The Church Of London.
Discover 10 things we learned about magazines at yesterday's conference.
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Strathclyde People goes digital
Our run of high-profile digital magazine launches continues with a new multi-media edition of Strathclyde People, our alumni magazine for the University of Strathclyde. We’ve been writing and designing Strathclyde People for six years, but this year we were appointed to create a biannual digital edition to sit alongside the print version. The result is an animated and engaging magazine embedded with video, photo galleries, and interactive features. See the magazine online. see detail →
EICC goes digital
We’ve worked with Edinburgh International Conference Centre for a decade, writing and designing Conference Call magazine. Conference Call has always moved with the times and this May, we relaunched it in a custom-built digital format that reflects the innovative qualities of the EICC. See the magazine online. see detail →
White Light Media wins IoIC Gold
White Light Media swept the board at Friday's IoIC Scotland awards. We won six awards, including the overall Gold prize for the outstanding project of the year. That honour went to Life, our online magazine for Lloyds Banking Group, which also won Best Ezine, Best Use Of Interactive Media and Best Redesign. Our other big success story of the night was the magazine we publish for Exova, which won Best Employee Magazine and Best Use Of Photography. Creative Cities, a design project for Channel Four, also won a Highly Commended Award. The IoIC (Institute of Internal Communications) celebrates excellence in corporate communications. see detail →
Connected pitch win
Three in a row! We’ve received great news that White Light Media has, for the third time running, won the contract for Connected, the magazine published by Learning and Teaching Scotland. 32-page Connected is produced three times a year and distributed to teachers across Scotland. White Light Media originally won the contract in 2005. The new contract has also been expanded to include a large online element complementing the print version.
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Lifetimes lands award
We cracked open the bubbly at Our Dynamic Earth in Edinburgh last night as White Light Media won Best Staff Magazine at this year's PPA Scottish Magazine Awards. The award went to Lifetimes, the staff magazine for Scottish Widows, written and designed by White Light Media. We also won commendations in the Best Customer Magazine category for Connected (Learning and Teaching Scotland) and The Equiniti Magazine (Equiniti). It was a great night for the Scottish magazine industry – and a great thrill for me in my second and final year as Chairman of PPA Scotland (after the speech was over anyway). Well done also to all the other winners, including Dumfries & Galloway Life, The List and The Big Issue Scotland, who all did particularly well. There were many jolly faces to be seen at Fingers Piano Bar in the wee small hours…
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The wraps are off one of our latest contract wins – Infinite magazine. We won the contract to publish the magazine on behalf of the University of Edinburgh this summer – and the new issue is almost out. The 40-page publication provides a comprehensive review of the activities of Edinburgh Research and Innovation, the body promoting the University of Edinburgh's research and commercialisation opportunities.
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We’ve gone global! Following a successful pitch in the spring, the team here has launched a great new magazine for Exova, the global testing specialists. The Exova Magazine is being distributed quarterly to Exova staff and clients across five continents, and is designed to keep them up to speed on developments across the business. We’ve worked closely with Exova's marketing team in the UK to write and design the magazine, which celebrates the company’s significant impact in making the world a safer, better place. If you haven’t heard of them, check out the Exova website – they’re a fascinating company.
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Early Years Matters
Following a successful pitch this summer, we have helped Learning and Teaching Scotland relaunch Early Years Matters, its magazine for early years practitioners in Scotland. The publication, which is distributed to schools, nurseries and other stakeholders twice a year, was produced in close collaboration with the LTS Early Years team in Glasgow.
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Still in Good Health
The mood is buoyant in the office following the news that we’ve successfully retained the contract with NHS Health Scotland to publish All In Good Health magazine, following a competitive pitch against several agencies. White Light Media relaunched All In Good Health for NHS Health Scotland in 2007 and the new format has won the Best External Newsletter category in the Communicators in Business Scotland awards for the past two years running.
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A magazine – about magazines!
From business to The Beano, from politics to pop and from victuals to vampires, the world of Scottish magazine publishing is rich in variety. And it’s been that way since 1739 when The Scots Magazine – the oldest surviving consumer magazine in the world – was launched in Edinburgh.
To celebrate this history of success, we have launched a special one-off publication called Limited Edition, which also tackles some of the issues that keep publishers awake at night – from retail distribution to skill gaps and government policy.
The magazine was launched at a special event in conjunction with PPA Scotland at the Scottish Parliament last week. If you would like a free printed copy of Limited Edition, please email firstname.lastname@example.org. The magazine content can also be see in full at the Limited Edition website (many thanks to Primitive Media for creating this site).
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We’re pleased to reveal a new magazine launched on behalf of Equiniti, the experts in share registration, employee benefits and retail investor services. The first issue features interviews with John McFall (Chairman of the Treasury Select Committee), rugby star turned boardrooom coach David Sole and the BBC's Declan Curry. White Light Media won the contract before Christmas in a pitch against three London-based agencies organised by the Association of Publishing Agencies.
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