Parliament toasts our acquisition of World Whisky Day

Hot Rum Cow, the drinks magazine published by the team here at White Light Media, has acquired the assets of World Whisky Day Ltd and taken responsibility for all aspects of this exciting global project with immediate effect.

World Whisky Day was launched in 2012 by Blair Bowman, then a student at the University of Aberdeen. His annual celebration of whisky, driven by social media and PR, rapidly gained a vast global following and huge interest from the whisky industry, media and the Scottish Government.

After three years of running the growing project single-handed, Blair Bowman is keen to explore other career opportunities but will continue to support World Whisky Day as a consultant. “I am delighted that the team at White Light are going to develop World Whisky Day,” said Blair. “Having created World Whisky Day from scratch on my own and built it up over three years this is the perfect next chapter. I am very excited about what the future holds.”

"We are thrilled by this opportunity," said Fraser Allen, White Light CEO. "I first met Blair a couple of years ago when I interviewed him for Hot Rum Cow magazine. I was full of admiration for his thinking behind World Whisky Day and the enterprise he had shown in getting it up and running. It has enormous potential.”

A motion by Kevin Stewart MSP supporting the acquisition and raising a dram to World Whisky Day has received all-party approval in the Scottish Parliament. Richard Lochhead, the Scottish Government Cabinet Secretary for Food and Drink, said: “World Whisky Day is a great way to celebrate Scotland’s iconic national drink and I am delighted it will continue in 2015, our Year of Food and Drink. It is sure to be one of the highlights of Whisky Month in May when we will celebrate and promote the best of Scottish culture, music and our finest malts and blends to Scots and 'Scots at heart' at home and abroad.”

For more information, please contact Fraser Allen at

Fresh Shelf life for Maersk Oil UK

Freshening up the staid world of corporate oil publications, Maersk Oil UK and White Light Media have joined forces to launch an outstanding new journal called Shelf.

Reflecting Maersk’s corporate value of ‘humbleness’, Shelf is a thoughtful survey of major issues facing the North Sea oil industry, embracing contributions from many of the company’s partners. The content is organised into three chapters exploring innovation, collaboration and expertise, with crisp, insightful writing exploring the future.

In addition, the beautiful, illustration-led design gives the publication a ‘must keep’ feel, with vibrant colours and strong infographics varying the pace. This is a magazine that wouldn’t look out of place in the world’s leading craft magazine and design stores.

The team at White Light Media has already started work on the next edition, which will be published later this year.

For more information, please contact Simon Lyle at