Digital magazine winners
For the second year running, White Light Media scooped the Best Digital Magazine category at the Scottish Magazine Awards – and dominated the category with three of the four shortlisted entries. The winner was Standard, our bi-monthly flash-based magazine for Standard Life, which we write, design and build on their behalf.
Strathclyde People, our alumni magazine for the University of Strathclyde, and Conference Call, for clients of the Edinburgh International Conference Centre, were also shortlisted. Elsewhere, we were delighted that our new recruit Christina McPherson won the Student of the Year award – we clearly chose well! In addition, from a field of 262 entries, the first issue of Hot Rum Cow was shortlisted for the Cover of the Decade.
What we learnt at the Festival
Hot Rum Cow was one of 40 outstanding independent magazines showcased at the inaugural Edinburgh International Magazine Festival this week. The exhibition, called The Rise Of Print, was curated by Jeremy Leslie, Creative Director of magCulture, who cited the collection as evidence that the 'golden age of magazine publishing' is now.
The two-day festival celebrated innovation and creativity in magazines with a wealth of speakers ranging from John Bird, founder of The Big Issue, to Andrew Losowsky of The Huffington Post and Danny Miller of The Church Of London.
Discover 10 things we learned about magazines at yesterday's conference.
Four new team members
It’s been a busy and exciting year at White Light Media with a string of new clients, including Tesco and Royal Bank of Scotland – as well as the launch of our very own publishing masterpiece, the quarterly drinks magazine Hot Rum Cow.
Bucking the economic doom and gloom, we’ve strengthened our team accordingly with four new appointments. Simon Lyle, formerly News Editor at the Edinburgh Evening News, has arrived to run our editorial team as Senior Editor; Chiara Pannozzo joins us from Tesco Finance as Editor; and Christina McPherson, a talented publishing graduate from Edinburgh Napier University, joins as Writer.
Editor Liz Longden has sadly moved to Sweden but will continue to work with us as Editor-at-large of Hot Rum Cow. This week she has been in Copenhagen interviewing the team at legendary ‘gypsy brewery’ Mikkeller – nice work if you can get it.
Meanwhile, our Business Manager Nikki Simpson has taken up a new role at the Professional Publishers Association – where we look forward to continue working with her. To replace her at White Light Media, we’re delighted to welcome Jo Allen on board. She joins us from East Lothian Council and has a strong background in publishing, PR and administration. Pics and potted biographies of the new team will be up soon.
Hot Rum Cow is launched
It's official. We've launched Hot Rum Cow, our own brilliant new magazine about adventures in the world of drinking. Copies are available from selected newsagents, but you can order one direct by ordering from our website – which also now contains a palate-teasing taster of full-length articles from the magazine and lots of information about issue one. Alternatively, if you prefer the iPad option, an app version is available from iTunes. Hot Rum Cow is an independent, quarterly magazine, owned by White Light Media. Each issue celebrates, the history and personalities behind outstanding beers, wines and spirits. We think you'll enjoy it. Cheers!
What a brilliant week we have had, with one corner of the office transformed into Little Belgium. Willem, Frank and Kim from leading Belgian content marketing agency Het Salon have been working with us on an exciting collaborative project, to be revealed later in the month. In the meantime, here is a great animation they have put together: How To Build Relationships